Paid Social (Advertising)
Organic reach has limits. Paid social removes the ceiling — if the strategy is right.
Organic reach on social media has declined every year. Even great content only reaches a fraction of your followers. If you want to reliably reach new audiences, drive traffic, and generate leads, you need paid campaigns. The problem is most small businesses either avoid ads entirely or waste money on boosted posts with no real strategy.
I build paid social campaigns with a real strategy behind them — the right audience, the right creative, the right objective. You control your ad budget directly (it goes to Meta or TikTok, not through me), and I handle everything else: targeting, creative direction, copy, A/B testing, and a monthly report that tells you exactly what your money did.
We define who we're targeting, what action we want them to take, and what a realistic cost-per-result looks like for your budget and industry.
I set up your campaigns with proper structure — campaign, ad set, and ad level — with targeting audiences, creative, and copy built for your goal.
Once live, I monitor performance daily, kill underperforming ad sets, and reallocate budget to what's working.
You get a clear monthly report: impressions, clicks, conversions, cost-per-result, and what we're changing next month.
Custom-scoped to your goals.
Every engagement starts with a conversation — not a package that may not fit. Book a free intro call and you'll leave with a clear picture of scope, timeline, and investment.
